Blog
SEO, automated audits & AI
Practical advice to improve your search rankings and visibility on Google.
28 September 2026
Google Business Profile Health: The Score Your Local SEO Is Missing
Complete profile, reputation, review replies: the three pillars of a healthy Google Business Profile, and how to measure them to stand out in local search.
18 September 2026
Tracking Several Websites From a Single SEO Dashboard
Agencies, freelancers and multi-brand owners: why juggling several Search Console accounts wastes time, and how to centralise SEO tracking for all your sites.
11 September 2026
JSON-LD Structured Data: The Markup That Makes You Quotable by AI
What JSON-LD structured data actually does, which types to add first on a website, and why this markup helps both Google results and AI-generated answers.
4 September 2026
Google CTR: Why Your Well-Ranked Pages Get No Clicks
Ranking well but barely getting clicks? What CTR really measures in Search Console, what's normal, what isn't, and how to fix it page by page.
28 August 2026
Search Intent: Matching Your Pages to What Searchers Want
A perfectly optimised page that answers the wrong intent will never rank. The four intent types, how to identify them, and how to realign your pages.
21 August 2026
Average Google Position: What It Means and Why It Fluctuates
Average position in Search Console is the most misread metric in SEO. What it actually measures, why it moves for no apparent reason, and how to read it properly.
19 August 2026
Why Google Isn't Indexing Your Pages (and How to Check)
A published page isn't necessarily an indexed page. The most common causes of non-indexing, how to check the real status of your URLs, and how to fix it.
7 August 2026
Keyword Cannibalization: When Your Own Pages Compete on Google
What keyword cannibalization is, how to spot it in Search Console, and how to fix it — by merging, redirecting, or re-targeting the competing pages.
31 July 2026
Quick-Win Keywords: Gain Google Clicks Without a Full Overhaul
Keywords ranking between positions 5 and 20 are your best SEO opportunities. Here's how to spot them and turn them into clicks fast.
24 July 2026
SEO Competitor Analysis: Are You Losing Ground on Google?
How to analyze your SEO competitors: spot who's overtaking you, on which keywords, and what to do to win back positions on Google.
22 July 2026
Search Console: 7 Metrics to Check Every Week
The 7 Google Search Console metrics to review weekly: clicks, impressions, CTR, position, pages, queries, and indexing. What to watch and how to act on each.
17 July 2026
Google Business Profile: Why Reviews Matter for Local SEO
How Google reviews shape your local rankings: volume, rating, recency, review responses, and what to track every week to stay visible.
10 July 2026
10 Technical Factors That Tank Your SEO Score
Missing HTTPS, oversized titles, images without alt text, no JSON-LD... the 10 most common technical issues that drag down an SEO score, and how to fix each one.
3 July 2026
Automated vs Manual SEO Audit: Which Should You Choose?
A practical comparison of automated and manual SEO audits — cost, speed, depth of analysis, and when to use each. Make the right call for your site.
3 July 2026
How AI Is Changing SEO Analysis
AI is reshaping SEO analysis — natural-language recommendations, clearer priorities, and a new challenge: getting cited by generative AI search engines.
26 June 2026
What Is an Automated SEO Audit? Complete Guide
What an automated SEO audit actually checks, how it differs from a manual audit, and how to read your score — a practical, no-fluff guide.